My research activities include interdisciplinary work in political psychology, communication, and cross-cultural psychology as well as basic psychological research in social cognition and attitudes. In exploring these issues, I have adopted an information processing approach that incorporates the role of affect and nonverbal cues (e.g., a candidate's facial expression) into an overall model of social judgment and decision making (Iyengar & Ottati, 1994; Ottati & Wyer, 1990, 1993; Wyer & Ottati, 1993).
I am involved in a variety of programs of research. These include (1) processing style in political attitude formation tasks, (2) the unique role of episodic affect as a determinant of political attitudes, (3) persuasive communication, (4) metaphor and communication, (5) the distinction between corrected and uncorrected social judgments, (6)communication and stigma reduction, (7) cross-cultural and basic research concerning stereotypes and perceived group variability,(8) cross-cultural research on subjective culture, and (9) unconscious evaluation.